Conviction is able to support specific policies. A health charity, for example, might campaign to improve certain aspects of healthcare. So, Conviction can run campaigns that are political in nature, because we’re calling for specific policies, but we can’t exist solely for political campaigning, and crucially, we mustn’t ever be party-political.
So this means while they can say ‘We think people with cancer would be better served by more local specialist care’, they can’t say, ‘We think you should vote Conservative because the Conservatives want to do this’.
There are extensive rules set down by the Charity Commission on the detail of how non-profit organisations can campaign. Conviction campaigns have to be in line with the things it is established for.
Conviction is allowed to campaign using emotive or controversial material, but it always has to be factually accurate with a legitimate evidence base.